331 S. Campbell Ave., Springfield, 417-831-0775; MondaySaturday, 10 am7 pm; First Friday Art Walk, 10 am9:30 pm
Natural light falls on racks of contemporary clothing and enticing accessory displays inside downtown Springfields loft-style boutique, Modern Society. Rustic decor mixes with dark wood accents, creating a high-end atmosphere that would blend in perfectly among big city retailers. But turn over a price tag, and youll realize that you just judged a boutique by its cover. The merchandise, while modern and oh-so-stylish, is reasonably priced. Everyone can afford something here, says store owner Bryan Pentilde;a. People just like the stores atmosphere because its an older building. Modern Societys open layout makes it easy to navigate. Racks arent packed with clothes, and homey furniture creates a relaxing shopping experience. A blend of womens brands mix to create beautiful color stories throughout the majority of the store, and menswear claims a cozy corner on the north side of the space.
Andrea Pentilde;as love for shopping quickly shifted gears in summer 2011 when she was given the opportunity to start her own store in downtown Springfield. After months of shopping sprees at a boutique on the corner of Campbell Avenue and Walnut Street, Andrea got the opportunity to put her fashion merchandising studies at Missouri State to use and open her own store in that boutiques absence.
Four weeks later, in September 2011, Andrea and her husband, Bryan, were the owners of a loft-style boutique. It was one of those lsquo;turn the key kind of things, Andrea says. I never envisioned Id have my own store. Using her fashion-focused education, Andrea handles the day-to-day operations of the store, and Bryan, who is employed elsewhere full-time, selects the menswear. The store is very lsquo;us, Bryan says. And of course, hanging out together and getting to work together is great. Its an ideal situation for the couple.
WHAT YOULL FIND:
Modern Society sells an assortment of womens and mens clothing and accessories relevant to each season. Andrea and Bryan say they do their best to create an experience that wont be repeated at another local boutique in terms of featured brands and overall shopping experience. I try to do whatever I can to make the customer feel special, Andrea says. If they need something, and they cant get in Ill run it by their house. Because of its client-centric attitude, the boutiques Facebook wall gets plenty of love from customers commenting on their new duds or blushing over a handwritten note thanking them for their order. Ladies can find everything from casual maxi dresses and slouchy T-shirts to well-constructed blazers, blouses and dresses that can seamlessly transition from work to happy hour. Some of Andreas exclusive brands for women include Gentle Fawn and swoon-worthy Izzy amp; Ali handbags. Bryan makes sure male customers are kept in the fashion loop, too, with Tellason dry denim, Howe contemporary sportswear, the casual clothier RVCA and more.
A store that feels high-end with price tags that tell a different story, Modern Society is a chic boutique for both men and women. Plus, the emphasis on customer service and exclusive brands makes us feel extra special.